How SEO works

In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.

This is because all search engines have the same goal: To show the best, most relevant results to their users.

Precisely how you do this depends on the search engine you’re optimizing for.

If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.

Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.

So, going forward, we’ll focus on how to rank in the biggest search engine of them all: Google.